New Year, New Brand - Uncanny Athletic Apparel

We've been working really hard to provide the best unofficial sports clothing and items and with the new year comes a new focus and a new brand.

On February 1st, we will changing our brand name to Uncanny Athletic Apparel. Why? We found that Hieroic was too difficult to remember and ultimately did not fit the evolution of our brand.

We are now exclusively focused on sports with an added emphasis on soccer and the premier league.

Uncanny speaks to the style, of being subtle yet bold, something that might elicit a double take.